2024 Crypto Startup Trends Report

Alliance is the leading crypto accelerator and founder community. We receive over 3,000 applications every year from the best crypto startups looking to join our accelerator program.

Our accelerator program runs twice a year and thus we report our data in halves.

From this large sample size of applicants, we've derived unique and generalizable insights about each project and its founders.

In this report, we provide trends observed in this application data and add insights as to what they might indicate for the broader startup ecosystem.

Key trends we observe from internal data [2021-2024]:

1. Blockchain

Which blockchains do startups choose?

• Ethereum is still the major ecosystem where startups build (roughly 2/3 of all startups build there today), with Solana (now 18% after falling to 8% immediately after FTX's collapse) and Bitcoin (5% today) growing rapidly over the last 1.5 years.
• Within the Ethereum ecosystem, 59% of startups are building on Optimistic rollups (Optimism, Base, and Arbitrum) today.
• Polygon is steadily losing startups as Polygon zkEVM is falling behind its Optimistic counterparts.
• Base is gaining most rapidly among all Ethereum L2s, growing to >28% share of startup activity from 0 in just one year.

2. Product Verticals

What type of products are our applicants building?

• Verticals increasing in popularity: Infrastructure, DeFi, Payments, AI x Crypto.
• Verticals decreasing in popularity: DAOs and NFT.

3. Geography

In which continents are founders based?

• Europe (31%), US and Canada (29%), and Asia (27%) were the top 3 regions where startups are building today.
• The percentage of startups from the US and Canada, however, has been steadily declining over the last few cohorts whereas Asia and Africa have been growing.

4. Trending Buzzwords

What keywords are increasingly mentioned on applications?

• We grouped keywords into a few categories to get a glimpse of what may be top of mind for startups over time.
• Buzzwords that have been growing in popularity within the last 12 months include fully homomorphic encryption (FHE), chain abstraction, meme, SocialFi, prediction market, liquid staking, restaking, RWA, stablecoin, L1, L2, and L3.

5. Founder Background

Which schools and companies are founders from?

• Today, 30% of founders apply to our accelerator with big tech (S&P500) experience and 12% of founders studied at top schools (QS top 100 universities).

6. Team Composition

How are founding teams composed?

• 39% of startups have solo founders and in those with more than one founder, their equity splits are equal half the time.
• 72% of startups work fully remote (with not a single employee working on-site).